Marketing Trends in 2022

The marketing world is becoming more and more complex each year since everything is constantly evolving and expanding to meet customer demands and a new age of work and not only. Which brings the question, what trends should we focus on in 2022 to stay up to date with the ever-changing marketing world? Here are some of the major marketing trends for 2022 you can start to apply for bringing more and more value to your team and clients.

Acquiring first party data

For marketing professionals to do the best possible work, they need access to customer data. Acquiring that from first parties is not only efficient, it also helps eliminate concerns about authenticity. Instead, it gives all the tools needed to help learn from customers, understand their needs, and better adapt services accordingly. This is suitable for any industry, from translation to ecommerce.

AI-based personalization

Using the power of AI to personalize the user experience is very important. Let’s face it, personalization is crucial for any industry, and by personalizing the experience for users, that automatically has a positive impact on sales. You can also prevent tactical, yet repetitive activities that drive customers away. Instead, using AI can help innovate, come up with creative solutions, while also pushing the boundaries and setting the right expectations.

Inclusive marketing

Focusing more on things like inclusion, equity and diversity is crucial in 2022. Our society is shifting towards adopting all these ideas (at last!), so creating marketing campaigns that have diversity or inclusion as a focus can be a great idea. It’s important to do this if you are genuine and truly believe in this, which you definitely should. You’re supporting the community and doing what you can from your point of impact.

Using short form videos

There’s a reason why platforms like TikTok have exploded in popularity recently. People don’t have time to watch very long content, so they turn to short form videos for either information or entertainment. That’s also why Facebook, Instagram and other platforms start valuing short videos more. That’s why short form videos, as well as live video sessions must be a part of your marketing campaign. It helps you connect with the audience, while also making sure they have all the necessary information

More focus on micro influencers

While a lot of companies focus on larger influencers, the truth is that micro influencers are the ones you should have a focus on for 2022 and beyond. The reason is simple, smaller influencers have a loyal, niche focused audience and they are the ones generating the most sales usually. Which is why you want to focus more on micro influencers, as they can help shine a new light on your business and the benefits that you can bring to the table.


Podcasting can work for any industry, be it translation, movies and so on. The reason is simple, you can easily pick and choose the format you want and follow it. Many people listen to podcasts while commuting or working, and these shows have a large following in general. Which is why it makes sense to either advertise your business on a popular podcast, or you can just go ahead and create your own podcast. Either way, you will find it easier to access a new audience, while generating clients as well.

Shoppable links

This is one of the marketing trends that you need to focus on, because it makes it easier for your brand to showcase its offers and grow. Being able to offer seamless, shoppable links allows customers to reach your services and products a whole lot easier. That conveys much better results and the experience shines thanks to it. Plus, you are free to improve and adapt everything the way you want. It’s a great opportunity and one of those things you do not want to miss.

Leading with empathy

Customers expect brands to understand them, to create content that actively matters, and which helps them in some way. That’s why general content doesn’t really work that well anymore. You want to lead your brand with empathy and show that with every interaction you have with your customers. Having much better communication can be a very good idea, and the benefits will certainly shine. You just need to use that to your own advantage.

Interactive and simple content

It’s always a good idea to implement something creative and unique that draws customer attention. Using interactive content that keeps people engaged is a great idea, since it helps convey amazing results. It also helps expand your marketing approach, while delivering very good results. Use that as an advantage and the benefits can be very impressive.

It might sound counterintuitive to go for simpler content when customer expectations are becoming a lot more complex. The main focus here is to keep your content to the point, clear and simple so everyone can understand and use it. At the end of the day, quality content always prevails, so having it clear and simple is definitely something you want to pursue. Not only does it help you save time, but the results as a whole can be very impressive, and that’s all you want to pursue.


Another marketing approach that you can focus on should be accessibility. The truth is that you want to offer your services to as many people as possible. That’s why promoting your focus on accessibility and ease of use can be very important. There are millions of people with various disabilities, so it’s crucial to offer solutions and services that serve them as well.

Long form guides

A lot of people find it hard to identify the right product or service they should use. Which is why creating and sharing long form guides is a great idea, because you’re helping your client base. On top of that, you’re also boosting your brand’s authority online, while going up the search engine ranks.


As you can see, there are many amazing marketing trends you can follow in 2022, and it all comes down to getting started as quickly as possible. If you’re looking to harness those trends, it’s a good idea to implement them right away. Sometimes this might also mean you have to connect with foreign audiences, and Publitrad is here to assist as quickly as possible. Don’t hesitate and get in touch today, our team can help bring in the best translation services that are fast, efficient and affordable!